When Everyone Zigs, Zag: The Power of Unconventional Thinking
We often underestimate the power of rethinking our assumptions.
When facing a resource disadvantage, playing by the same rules is a losing game.
The most effective solutions often lie outside the box. When everyone zigs, consider zagging.
The Shaping of Santa: How a Marketing Campaign Redefined Christmas
Traditions: We often assume they’re rooted in ancient wisdom. But sometimes, they’re the product of unintended consequences & clever campaigns.
The story of Santa Claus is a powerful reminder. Check out this insightful piece
Optimizing Performance: Lessons from Human Physiology for Organizational Success
The most demoralizing work is work that feels pointless.
Just like neglecting our health leads to physical decline, neglecting strategic direction leads to organizational stagnation.
Clarity of purpose is essential for both.
Numbers Lie: How Averages Fool You
Averages give you a sense of the dataset as a whole.
They don’t tell you anything about the dataset though.
To tell a good story you need to know the distribution of that data as well as the average.
A better story moves more people than numbers on a page.
Naked Truth: Having a Hard Look at What Works
Improvement isn’t only found by being better at what you do.
It can be found by doing less of what is not needed.
Sometimes subtraction is addition.
Delightfully Wrong: Improvement Comes From Failure
In a world of perfection, being wrong is a moral failure.
Luckily, we don’t live in a perfect world yet acknowledging mistakes is not encouraged.
Learning doesn’t happen without mistakes, don’t fear them.
Heroes or Villains: Which One Are You?
The hero and the villain usually have the same backstory.
The villain says I got hurt so I can hurt others.
The hero says I got hurt, I don’t want others to experience that.
The choice to be the hero or the villain is up to you.
Loud Nothings: Focus On The Spectacle Rather Than Substance Hurts Everyone
Being loud and a good speaker doesn’t make a person right.
Being quiet and unsure of how to express themselves doesn’t make a person wrong.
Beware the flash with no bang.
The Rhythm of Leaderhip: Letting Go To Let People Be Great.
Leadership is not about telling people what to do but to point people in a direction of where they are going.
Letting go is scary and you will get better results when you allow people to be who they are while moving towards a common goal.
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Luke McMeeken-Ruscoe 