Jump into the Trough.

Steph Curry was nearly an NBA bust. The Bleacher Report said he is probably never going to be a star in the league. He nearly initially didn’t get any Division 1 College offers. Another scouting report said he had limited upside and relied too heavily on his outside shot. Even after having one of theContinue reading “Jump into the Trough.”

This Is Marketing by Seth Godin

Quick Review Godin wants you to help people see that change is possible. He thinks marketing can unlock value in others by helping them see the possibilities they didn’t know existed. He discourages manipulation and deceit. Build trust with your audience, give them something to talk about, let them be the evangelists for you. TwoContinue reading “This Is Marketing by Seth Godin”