Marketing – Luke McMeeken-Ruscoe

The Shaping of Santa: How a Marketing Campaign Redefined Christmas

Traditions: We often assume they’re rooted in ancient wisdom. But sometimes, they’re the product of unintended consequences & clever campaigns.

The story of Santa Claus is a powerful reminder. Check out this insightful piece

This Is Marketing by Seth Godin

Quick Review Godin wants you to help people see that change is possible. He thinks marketing can unlock value in others by helping them see the possibilities they didn’t know existed. He discourages manipulation and deceit. Build trust with your audience, give them something to talk about, let them be the evangelists for you. TwoContinue reading “This Is Marketing by Seth Godin”

One Million Followers by Brendan Kane

Social media can unlock millions of potential interactions. Each social media platform has its own pros and cons. To utilize the power of the platforms you must harness what they are each good at.