Psychology – Luke McMeeken-Ruscoe

The Shaping of Santa: How a Marketing Campaign Redefined Christmas

Traditions: We often assume they’re rooted in ancient wisdom. But sometimes, they’re the product of unintended consequences & clever campaigns.

The story of Santa Claus is a powerful reminder. Check out this insightful piece

Hard numbers create powerful images which emotionally resonate with us more than stats.

Be careful how numbers are presented and what you are trying to say.

Or what someone else is trying to get you to think.

Your gut could be wrong, and its terrible at maths.

There is a difference in small vs large samples.

We trick ourselves that unconnected events “should:” happen because it feels like they should.

If you have to constantly watch your team, you have already failed as a leader.

You need to trust they know the direction they need to go.

While you keep clearing them a path to follow.

Effective leadership isn’t about imposing control; it’s about orchestrating influence.

It is not a solo endeavour, but it’s truly a team sport.

Leadership isn’t just about making decisions; it’s about making the right decisions.

True leadership is lifting others up, not standing on top.

Leadership isn’t a competition for the top spot. It’s about fostering collaboration and bringing out the best in others.

You don’t have to be the best; you have to bring out the best in each team member.

Thinking philosophically is messy, but also creative.

Formulaic thinking is efficient but limited.

We need leaders to ask questions and explore ideas.

One challenges the status quo, one conforms to it.

Tradition is defaulting to other people’s decisions.

If you don’t know their assumptions or constraints and you think it can be done better than there is a place for you to be clear with yours and try.

Thinking deeply on a problem that creates little value is a waste of time.

Thinking narrow on a problem that needs room to run is pointless.

Thinking wide and thinking deep are great strategies, but only when deployed correctly.

Solving the issue at hand feels like you are being productive but it might be putting a plaster on a wound.

Should you be solving the cause of the problem rather than the symptom?